Social networks’ strategy for a professional organization

Social network flower

The issue

Our clients had opened Facebook and Twitter accounts for its B2B and B2C communication without thinking of their precise audience or editorial line.

Our solution

We analyzed the targets, their habits and usages of social networks in order to define the best meeting pointsof our client with its main taegets. Networks, messages, editorial planning and internal training were redefined and a dedicated B2B app designed.

Our results

+ 97% online visibility
92% of online users satisfied by the new digital presence.