In order to apply the public markets regulations to digital marketing campaigns, knowing both domains is necessary. The goal was to design and pilot agile markets to allow managing the evolving needs over a three-year period at the best price.
We supported the communication teams in the design of their call for proposals, managed the nagociations with the agencies and help chose the winner. We followed the engaged costs and the realized services all along the market’s duration.
17% cost savings over the market’s duration.
Our methodology was validated bu the Franch Cour des Comptes.